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For a performance-driven marketing agency, your own website has to reflect the standards you expect from your work. Novi Digital, founded in 2009 by CEO Aaron Crewe, has built its reputation on data-led strategy, behavioural insight and long-term growth. As a BCorp-certified agency specialising in SEO, PPC and paid social, credibility matters — and their own online presence plays a part in that.
When reviewing their hosting setup, they decided it was time for something more aligned with how they operate.
Enterprise-Level Capability, Personal-Level Support
Novi were previously hosted with ANS, a large UK-based managed cloud and IT services providers.
ANS deliver robust infrastructure at scale. But scale naturally brings structure — ticket systems, support tiers and defined communication paths.
For Novi, the infrastructure itself wasn’t the issue.
They were looking for:
• More direct access to support
• Greater continuity in who they dealt with
• Clearer, more predictable costs
• Less time spent navigating processes
They wanted a hosting partner that felt closer.
What made you start looking for a more direct hosting relationship?
Aaron Crewe, Founder of Novi Digital
“We weren’t looking to reinvent our infrastructure. We just wanted a setup where we could pick up the phone or send a message and speak directly to someone who understood our environment. For us, that level of access and continuity makes a big difference.”
Matching Capability, Changing Experience
The move to Clook wasn’t about scale — it was about support. Novi wanted the same level of technical reliability, but delivered with direct access and accountability.
We handled the migration in full, ensuring a smooth transition with no disruption.
The aim was simple:
• Maintain technical standards
• Reduce ongoing cost
• Remove unnecessary layers
• Provide fast, accountable support
As an independent UK hosting provider, we operate differently. Our team is small, experienced and hands-on. When clients contact us, they speak directly to the people who manage the servers.
No routing.
No escalation ladders.
No repeating the same context to different departments.
How did the migration process feel from your side?
Aaron Crewe, Founder of Novi Digital
“It was far smoother than expected. The Clook team handled the move end-to-end and kept communication clear throughout. There was no disruption, which was important for us.”
Support Without the Funnel
With larger providers, support often follows a defined path. Tickets move through systems. Conversations can restart as they pass between teams.
At Clook, support is direct.
Clients can contact us through multiple channels, and they quickly become familiar with who they’re speaking to. Over time, that continuity matters. There’s shared context. There’s accountability. Things don’t get lost in handovers.
Since moving to Clook, Novi have raised just one support ticket — and it was resolved within ten minutes.
That’s not dramatic. It’s just how it should be.
How important is it to deal with the same people over time rather than a rotating support desk?
Aaron Crewe, Founder of Novi Digital
“It’s hugely important. Over time you build context. You don’t have to re-explain how your setup works or what matters to your business. That familiarity saves time and gives you confidence when something needs attention.”
Consistency That Doesn’t Fade
One of the things we’re careful about at Clook is consistency.
Some providers are highly responsive during onboarding, then gradually become harder to reach once things have settled.
Our approach doesn’t change.
Every client receives the same level of attention from day one to the point their hosting needs end. The responsiveness and accountability remain constant. For Novi, that means their website infrastructure is reliable, predictable and backed by a team they know.
Has the ongoing support experience met your expectations since moving?
Aaron Crewe, Founder of Novi Digital
“Yes. The responsiveness has been consistent. It hasn’t dropped off after onboarding, which you sometimes see elsewhere. When we’ve needed help, it’s been quick and straightforward.”
A Hosting Partner That Fits
For Novi Digital, the move wasn’t about chasing features or complexity. It was about finding a hosting partner whose size, structure and mindset aligned with their own.
Technically capable.
Cost-effective.
Directly accessible.
Consistent over time.
Since the move, hosting has become one less thing for them to think about — and that’s exactly the point.
Supporting Agencies and Growing Businesses Across the UK
Novi Digital is one of many agencies and businesses we support across the UK.
We provide:
• Fully managed hosting
• Clear, predictable pricing
• Direct access to experienced engineers
• Fast UK-based support
Whether it’s a marketing agency focused on growth or a development team managing multiple projects, the goal remains the same — provide reliable infrastructure backed by real people.
Because good hosting shouldn’t be complicated. And support shouldn’t feel distant.
The change has delivered exactly what they were looking for: lower cost, less hassle and faster support.
Our thanks to Aaron and the team at Novi Digital for their input on this piece.
