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How to add Google Analytics tracking to Magento

Magento Guides

If you’ve been following our previous Magento guides, you should now have a fully functioning Magento store. Hopefully you’ve had some customers browsing your store and you may even have been lucky enough to have secured a few sales!

Whether or not you have managed to sell any of your products yet, one thing is for sure – you’ll want to be able to track any visitors to your site, so that you can monitor your Magento store’s conversion rate and improve it if possible.

Whilst there are now a number of options when it comes to website analytics, including Piwik, and Clicky, Google Analytics is still the number one player when it comes to web traffic analysis.

We’ll show you how you can quickly add Google Analytics tracking to your Magento store in the steps below.

Did you know…

At Clook, one of our specialisms is providing Magento optimised hosting, if you’d like to find out more, please get in touch with us.

Sign up for a Google Analytics account

If you don’t already have a Google Analytics account, you can sign up for one here –

You will receive a Google Analytics account number. Make a note of it as you will need it when configuring Magento shortly.

Log into the Magento admin panel

Log into your admin panel by visiting the admin URL

This is by default unless you specified otherwise when installing Magento



Using the top menu, navigate to System -> Configuration



Using the menu on the left, navigate to Sales -> Google API



Expand the Google Analytics section

Select “Yes” in the dropdown next to Enable

Change the type to “Google Analytics

Enter your Google account number (recorded in step 1)



Click the “Save Config” button in the top right hand area of the page.


Your config has now been saved



Now that you’ve installed Google Analytics on your Magento store, the next step is to learn more about how to use it!

A good start is to customise the dashboard – Yoast, the SEO specialists have written a good article here on the subject –

About The Author

Will's our technical sales guy from the hills of Rossendale. In his spare time he can be found designing and building websites, or doing a spot of DIY!

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