How to integrate Google Analytics with WordPress

Tips and Guides/ 19th Oct 2016/Will Cook-Martin

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Google Analytics needs no introduction, it’s still the most popular web traffic analytics software out there and best of all it’s Free!

There are a number of ways to integrate Google analytics and WordPress. The guide below details how to integrate Google Analytics with WordPress using a plugin.

Sign up for a Google Analytics account

If you don’t already have a Google Analytics account, you can sign up for one here – www.google.com/analytics/sign_up.html.

Did you know…

At Clook, one of our specialisms is providing WordPress optimised hosting, if you’d like to find out more, please get in touch with us.

1

Login to your WordPress admin area

WordPress_login

2

Hover over the “Plugins” item on the main menu and then click on the “Add New” link.

plugins_add_new

3

Use the search box, in the top right hand area of the page, to search for “Google Analytics”.

wordpress_google_analytics_plugin_search

4

As you’ll see, there are a plethora of WordPress plugins available to integrate Google Analytics. For this guide I will be using this particular plugin – https://en-gb.wordpress.org/plugins/wk-google-analytics/

Click on the install button

wordpress_google_analytics_plugin

5

Click on the “Activate” button

wordpress_google_analytics_plugin_activate

6

On the left hand WordPress admin menu, hover over “Settings” and then click “Google Analytics” from the sub menu.

wordpress_settings_google_analytics

7

Finally. enter your GA Tracking Code and click the “Save Changes” button.

wordpress_google_analytics_settings

Summary

Now that you’ve installed Google Analytics on your WordPress site, the next step is to learn more about how to use it!

A good start is to customise the dashboard – Yoast, the SEO specialists have written a good article here on the subject – www.yoast.com/google-analytics-dashboards

Will's our technical sales guy from the hills of Rossendale. A follower of Stoke City, father to Eddie, husband to Catherine and a fan of gadgets - oh and he's recently mastered the art of really slow DIY.
  • Good article Will. Integrating google analytics is easy.

We have a very strong team here at Clook and we build on everyone's strengths and weaknesses, you have to be able to make a good brew too!

Chris James

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